Philips Healthcare on Arab Health 2010 in Dubai

Philips Healthcare on Arab Health 2010 in Dubai.

On Arab Health, the most important trade fair for medical technology in the Middle East, Philips Healthcare appeared with a new concept, which KnaufKassel with its design department is responsible for.

In close coordination with the CI special product walls have been developed, which distinctively stage particular divisions such as Women’s Healthcare, Cardiac Care or Ultrasound with colorful light fittings. All product walls need detailed possibilities of connecting the technical exhibits. Just as the backlit counter, they have been mounted perfectly and without any tools.
A modern atmosphere with changing light moods in the lounge and info area arises. In addition, a demo zone has been assembled with a so called “Ambient-Experience”-room. It demonstrates the innovative concept of the customer, to take the patient’s fear of physical examination in MRT-diagnostic devices with colorful light and media moods.

The outstandingly frequented booth has been technically prepared in Kassel and realized on site.
The in its sectioning highly flexible concept is already planned for further trade fairs in the Arab region, in Riad and Aman/Jordan.