New international trade fair concept for DENTSPLY Friadent implemented for the first time at IDS 2009

At the IDS trade fair in Cologne, DENTSPLY Friadent created a shine on a space of 220 m² with their completely newly designed stand.

KnaufKassel developed a concept with destinctive design for the premium supplier of implant technology for their national and international trade fair appearances. A great challenge was to arrange everything so flexibly that different forms and sizes of stands can be achieved.

At the core of the concept are pylons which in combination with printed glass panes and integrated 40" screens give the stand a rather high-class ambience. Construction heights of 2.5 – 4 m can be realised this way. They can be combined, and thanks to their colouring system, they provide quick orientation within the stand. Variable presentation counters, showcases and brochure racks complete the overall picture.

So far, apart from at the IDS, stands have been assembled in the new design in Berlin, Stuttgart, Edinburgh and Stockholm.